Pulse the business right now — every number vs the previous period
Live Visitors
active in the last 5 minutes—
active now
Revenue
—
Orders
—
AOV
—
Conversion
—
Visitors · people
—
Bounce Rate
—
Revenue & Orders Over Time
Conversion Funnel
Acquisition paid vs organic, campaigns & real-user speed
Top Source
—
Top Converting Campaign
—
Peak Activity
—
Channels — paid vs organic · visitors · orders · conv%
Campaign Explorer — conversions by any dimension
Visitors Explorer
measured from real visitors' devices
Commerce products, stock, orders & checkout health
Products
orders that ended cancelled / returned / exchanged, by product — COD refusals live here
Order Breakdowns
Orders
Checkout Health — recovery targets & where checkout dies
Abandoned: —
Recovered: —
Lost Value: —
Recovery: —
Last form field before abandoning checkout
Session Replays — Clarity journeys by funnel stage (buyers are in Orders above)
Customers & Marketing loyalty, coupons & events
Customer Intelligence
RFM segments (recency · frequency · spend) — all time, not affected by the date filter
of the customers whose FIRST order was in month X, what % ordered again N months later — all time
by unique visitors (Umami)